Business Advisor
Step 1: Enter Your Business Metrics
Please select your GAF Certification Level:
Please enter your current business metrics using a yearly average. When complete, click next to see an instant financial analysis.

Example

My Business

Sales Information
Sales Per Year
$1,000,000
Average Selling Price per House
$10,000
Average Squares per House
30
# of Salespeople (including yourself)
3
# of Estimates closed (out of 100)
25
Warranty Information
# of Warranties Sold (out of 100 completed jobs)
0
Average Profit Earned per Warranty Sold
$0
# of System Plus Warranties Sold (out of 100 completed jobs)
50
Average Incremental Profit per System Plus Warranty Sold
$200
# of Golden Pledge Warranties Sold (out of 100 completed jobs)
25
Average Incremental Profit per Golden Pledge Warranty Sold
$600
System Information
Complete Roofing Systems Sold (out of 100 completed jobs)
0
Average Incremental Profit per Complete System Sale vs. Shingles Only
$0
Complete GAF Roofing Systems Sold (out of 100 completed jobs)
75
Average Incremental Profit per Complete GAF System Sale vs. Shingles Only
$1,000
Average Costs per Job
Material Costs
$3,300
Labor Cost
$2,000
Sales Commission
$500
Disposal Costs
$300
Total Cost per Job
$6,100
Fixed Overhead Costs Per Year
Insurance
$25,000
Office Space (Rent and Utilities)
$30,000
Management Salary
$70,000
Office Staff Salary
$75,000
Marketing
$25,000
Other
$15,000
Total Overhead Cost per Year
$240,000
Please enter your estimated yearly averages into the “My Business” column

Here’s how your current business is performing.

Example

My Business

Adjusted Totals

Sales Information
Sales Per Year
$1,000,000
Average Selling Price per House
$10,000
Average Squares per House
30
Customer per Year
100
# of Salespeople (including yourself)
3
Average Customers Per Sales Person
33
Average Sales Per Sales Person
$333,333
Close Rate
Installed Estimates (Out of 100)
25
Close rate %
25%
# of Estimates per Year
400
Total Customers Saying Yes
100
Total Customers saying No
300
Warranty Information
# of Warranties Sold (out of 100 completed jobs)
15
% of Completed Jobs sold w/ Warranty
15%
Average Profit Earned per Warranty Sold
$200
# of System Plus Warranties Sold (out of 100 completed jobs)
50
% of Completed Jobs sold w/ System Plus Warranty
50%
Average Incremental Profit per System Plus Warranty Sold
$200
# of Golden Pledge Warranties Sold (out of 100 completed jobs)
25
% of Completed Jobs sold w/ Golden Pledge Warranty
25%
Average Incremental Profit per Golden Pledge Warranty Sold
$600
With Warranty Included, How Many No's Switch to Yes?
System Plus Warranty Cost
System Information
Complete Roofing Systems Sold (out of 100 completed jobs)
75
% of Jobs Sold as a System
75%
Average Incremental Profit per Complete System Sale vs. Shingles Only
$600
Complete GAF Roofing Systems Sold (out of 100 completed jobs)
75
% of Jobs Sold as a System
75%
Average Incremental Profit per Complete GAF System Sale vs. Shingles Only
$1,000
Average Costs per Job
Material Cost Decrease per Square
Material Costs
$3,300
Labor Cost
$2,000
Sales Commission
$500
Disposal Costs
$300
Total Cost per Job
$6,100
Material Cost as % of Sales
33%
Labor Cost as % of Sales
20%
Commission as % of Sales
5%
Disposal Costs as % of Sales
3%
Total Direct Costs as % of Sales
61%
Fixed Overhead Costs Per Year
Insurance
$25,000
Office Space (Rent and Utilities)
$30,000
Management Salary
$70,000
Office Staff Salary
$75,000
Marketing
$25,000
Other
$15,000
Total Overhead Cost per Year
$240,000
Overhead Cost Reduction Savings:
Marketing Cost per Lead
$63
Marketing Cost per Closed Lead
$250
Insurance Cost as % of Sales
3%
Office Space as % of Sales
3%
Management Salary as % of Sales
7%
Office Staff Salaries as % of Sales
8%
Marketing Cost as % of Sales
3%
Other Cost as % of Sales
2%
Incremental Labor Cost per Salesperson
Total Overhead as % of Sales
24%
Total Overhead Costs
Incremental Labor Cost per Salesperson
Additional Marketing Spend
Total Overhead Cost per Year
$240,000
Profit Analysis
Gross Profit as % of Sales
39%
Total Gross Profit
$390,000
Total Profit as % of Sales
15%
Total Net Profit
$150,000
Incremental Investment
Incremental Profit
The information contained here is for informational purposes only and is not for the purposes of tax, legal, or financial advice. GAF makes no representation of warranty as to the accurateness and completeness of this information. You should contact your tax, legal, or financial advisor for advice on any particular issue. For additional questions contact 1-800-766-3411 or contractor support services.
Select an options to perform an analysis of your Business:

Using the dropdown menu, select a growth area you’d like to focus on. Then enter an updated number in the dialogue box to the right. Your company’s financial analysis will update based on your new input.

Example

My Business

Adjusted Totals

Sales Information
Sales Per Year
$1,000,000
Average Selling Price per House
$10,000
Average Squares per House
30
Customer per Year
100
# of Salespeople (including yourself)
3
Average Customers Per Sales Person
33
Average Sales Per Sales Person
$333,333
Close Rate
Installed Estimates (Out of 100)
25
Close rate %
25%
# of Estimates per Year
400
Total Customers Saying Yes
100
Total Customers saying No
300
Warranty Information
# of Warranties Sold (out of 100 completed jobs)
15
% of Completed Jobs sold w/ Warranty
15%
Average Profit Earned per Warranty Sold
$250
# of System Plus Warranties Sold (out of 100 completed jobs)
50
% of Completed Jobs sold w/ System Plus Warranty
50%
Average Incremental Profit per System Plus Warranty Sold
$200
# of Golden Pledge Warranties Sold (out of 100 completed jobs)
25
% of Completed Jobs sold w/ Golden Pledge Warranty
25%
Average Incremental Profit per Golden Pledge Warranty Sold
$600
With Warranty Included, How Many No's Switch to Yes?
System Plus Warranty Cost
System Information
Complete Roofing Systems Sold (out of 100 completed jobs)
75
% of Jobs Sold as a System
75%
Average Incremental Profit per Complete System Sale vs. Shingles Only
$500
Complete GAF Roofing Systems Sold (out of 100 completed jobs)
75
% of Jobs Sold as a System
75%
Average Incremental Profit per Complete GAF System Sale vs. Shingles Only
$1,000
Average Costs per Job
Material Cost Decrease per Square
Material Costs
$3,300
Labor Cost
$2,000
Sales Commission
$500
Disposal Costs
$300
Total Cost per Job
$6,100
Material Cost as % of Sales
33%
Labor Cost as % of Sales
20%
Commission as % of Sales
5%
Disposal Costs as % of Sales
3%
Total Direct Costs as % of Sales
61%
Fixed Overhead Costs Per Year
Insurance
$25,000
Office Space (Rent and Utilities)
$30,000
Management Salary
$70,000
Office Staff Salary
$75,000
Marketing
$25,000
Other
$15,000
Total Overhead Cost per Year
$240,000
Overhead Cost Reduction Savings:
Marketing Cost per Lead
$63
Marketing Cost per Closed Lead
$250
Insurance Cost as % of Sales
3%
Office Space as % of Sales
3%
Management Salary as % of Sales
7%
Office Staff Salaries as % of Sales
8%
Marketing Cost as % of Sales
3%
Other Cost as % of Sales
2%
Incremental Labor Cost per Salesperson
Total Overhead as % of Sales
24%
Total Overhead Costs
Incremental Labor Cost per Salesperson
Additional Marketing Spend
Total Overhead Cost per Year
$240,000
Profit Analysis
Gross Profit as % of Sales
39%
Total Gross Profit
$390,000
Total Profit as % of Sales
15%
Total Net Profit
$150,000
Incremental Investment
Incremental Profit
The information contained here is for informational purposes only and is not for the purposes of tax, legal, or financial advice. GAF makes no representation of warranty as to the accurateness and completeness of this information. You should contact your tax, legal, or financial advisor for advice on any particular issue. For additional questions contact 1-800-766-3411 or contractor support services.